Quietly Ambitious: A warm & encouraging book for introverted business owners

Quietly Ambitious is an incredibly delightful read. As a sensitive introverted online business owner, it was amazingly relatable.

I find most mainstream business advice unrelatable and exhausting. Especially since it’s created by extroverts and for extroverts. Ruth’s book is warm and deeply comforting. It's rare to find a business book written for sensitive entrepreneurs.

Reading this book made me feel understood as an introverted business owner in a world that has a bias towards extroversion. In the book, Ruth spells out the superpowers of sensitive introverts. She explains how these superpowers can be an advantage in business. And how we could design our businesses to make space for them.

Here’s a book that encourages you to tune into your intuition and run your business your way. It motivates you to work while making space for intuitive nudges and your physical & mental well-being. It’s a heartening suggestion in a business world where the dominant idea of success is linked to hustling and grinding. Ruth inspires you to ‘fully embrace your own internally-driven version of success’.

Loved the chapter on journaling for business owners. Ruth shows us how we can use journaling to build our intuitive muscles and hear that inner knowing. The 3 journaling prompts she shares are incredibly powerful.

Success is not only about ‘doing the work’. It’s also about ‘acknowledging the broader systems we operate under’. I liked that she acknowledges and understands her privilege as a white cis-gendered woman.

She wakes you up to realise that each one of us is contributing to the world, no matter how small. She says ‘you are already changing the world by being you’.

Ruth Poundwhite in her book encourages you to incorporate how you feel while doing business. Something that’s discouraged in the mainstream way of working.

She eggs you to discover who you really are. And do business ‘imperfectly’ and in all your ‘sensitive and introverted glory.’ As a sensitive empath who has suffered the grind culture, this was remarkably inspiring.

She encourages you to gently defy mainstream business advice doled out by marketing gurus and experts. Or be held to ransom by social media algorithms. Instead, she inspires you to create work in a way that makes space for your feelings and your needs. She leads by example.

Loved that Ruth has an entire chapter on soulful email marketing. Contrary to popular opinion, she illustrates how email marketing can be delightful for sensitive folks. It’s a tool that can be good for their well-being.

Throughout the book, she emphasises doing business and marketing your way v/s following someone else’s blueprint. Her perspectives on making our businesses accessible and inclusive are inspiring.

Ruth’s book has a certain warmth. If you identify as a sensitive online business owner, this book is not to be missed.

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